One destination, multiple experiences
It has been a privilege to collaborate with the Museum team on the new visual Identity. This is a museum for the future, built on rich foundations of the past. Working alongside this institution and getting to know the collection, highlighted for us that we need Museums more than ever.
We do all live under the same sky.
We want to inspire, engage and enable people to enjoy, understand and care for the diversity of the natural world. The Museum advances scientific understanding of the natural world, to help citizens make knowledge based decisions for a sustainable future.
Positive change for people and planet by empowering people to connect with nature and each other. Our design supports the museum and invites everyone on a journey to explore the wonders of science and nature.
The Fibonacci sequence
Our identity is inspired by one of the fundamental building blocks of the natural world – the Fibonacci spiral and by extension the Golden Rectangle. It is a form that appears throughout nature, from the very small to the grandiose. And has been used throughout human history as a way to connect our world to what we see around us.
Designed for the global & local stage
Through our engagement with the Museum it became very clear that both Danish and English needed to be respected equally. The rigour of the Fibonacci inspired proportions enabled the design to embrace both languages with a visual equality and seamless interchange.
Tessellation
Our graphic pattern is built from the blocks of the leaf device whereby each block is spaced apart from one another by the rules of the Golden Rectangle. This has provided the Museum team with a layer of visual identity that is playful, unique and infinite.
Strategic Creativity
The design is underpinned by a brand strategy that has repositioned the museum as a place for everyone to share in the story of our natural world, while also retaining and celebrating the Museum and University’s voice as a scientific institution.
Cross platform expression
The visual identity speaks to the global community while retaining a strong sense of localhood as a Danish museum for the Danish people. It is a living and evolving visual identity that can translate both into the physical built environment and then cross into the digital space.
