Excellence beyond tradition
Trinity Laban is a place where global arts collaborators and creators discover, share and cultivate inspiration. It’s a place where boundaries are moved, connections are forged and futures are made. It’s a one-of-a-kind conservatoire that truly redefines ‘excellence’.
The Trinity Laban brand is carefully crafted to reflect contemporary values, express a courageous attitude and most importantly, attract the curious pioneers of tomorrow.
This brand Leads the Conversation. A strong brand isn’t just about what is said, but in how it is said. The Trinity Laban identity is shaped directly from the core values that make it such a unique place. The Trinity Laban identity is built on the foundation of three core design pillars:
One
A confident, aspirational and expressive voice.
Two
A colour theory that responds and adapts to the values of Trinity Laban.
Three
A bold photographic style that embodies a fresh take on imagery.
Wordmark
A mark that is both timeless and contemporary
The Trinity Laban mark is one that makes a strong impact. The wordmark is instantly recognisable, distinct and vibrant with its two names sitting proudly side by side.
This serif font has a uniquely smooth feel to it, leaving behind any sharp angles and instead replacing it with elegant curves. It is somehow gracious, traditional and poised, while also feeling very modern, with an edgy, contemporary feel. All the values of Trinity Laban.
A confident, aspirational and expressive voice
The visual identity is underpinned by a brand strategy which acts as Trinity Laban’s internal map. It defines who Trinity Laban is, what they offer, why they do what they do and where they are going. The strategy is a culmination of six months of collaboration and became a catalyst for organisational change. It is the foundation for the Conservatoire, unifying their vision, guiding their tone of voice and marking their point of difference going forward.
The Trinity Laban brand should evoke emotion, build trust, form real connections, and feel like home to every kind of art creator. Trinity Laban’s tone of voice expresses their vision, values, offer and purpose to all their audiences. It is what makes Trinity Laban distinctive and is the starting point for all visual communications.
Raw and empowering
The new brand defines a new cinematic approach to photography and video, inspired by a fashion editorial confidence. Every image is used purposefully, conveying energy and inclusivity, with eye contact that connects with the audience. Main character energy.
Voice amplified through colour
An adaptive and expressive colour family. Each colour in the colour palette embodies one of the seven brand values.
The colour palette is carefully crafted to allow colour pairings between the seven colours to create a distinct and defined Trinity Laban colour theory.
As this brand is about what you say and how you say it, the colour palette expresses the brand values and tone of voice principles. Colours can be combined and used to express a particular tone of voice or convey an attitude across physical and digital platforms.
Performance in print
Expressive editorial layouts, that allow for moments of calms as well as bold expression of the brand through colour and typography and the interplay between these elements on the page.
Pause the scroll
There is no resting state to the colour within the identity allowing for an ever evolving presence on social media. A strong ethos through the identity is that of creating content that will ‘pause the scroll’ creating dynamic and responsive content that will make audiences want to dive in and discover more about Trinity Laban.
Working with Trinity Laban we developed new systems to allow for this dynamic rich content to be created seamlessly and effortlessly by the Trinity Laban team.
Forge your own path
An extensive range of elements for the brand allows for freedom of expression for the voice of not only Trinity Laban, but that of its students to shine through and expressed with individuality.
This is only the beginning…
The launch of a brand film kicked off the academic year for staff and students, showcasing the new tone of voice and raw cinematic confidence of the new brand. Creating a statement moment for Trinity Laban directed, art directed and produced in house at Holmes Studio.